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The correct use of IT, Web based developments or Marketing strategy is worth its weight in gold to all businesses – but only when implemented correctly. Done badly it will only speed up any problems in the pipeline. Everyone has heard about how the latest IT system would transform their business overnight. All problems, both existing and future ones would simply disappear. If only it were that simple! Unfortunately, this is not the case.
Simply put, there are no quick and easy fixes. If the underlying architecture of the business model being used is no good, no amount of whizz-bang, on-line, streaming, broadband, customised IT enhancement will help. The business model is flawed and you only get to make bigger mistakes more quickly.
Even the biggest organisations can be as blind, if not more blind, than small companies. Review the recent UK failures and most of them are famous institutions. This happens at country level as well, where the business model is flawed with similar results e.g. Greece, Ireland and even the USA.
In 2011,Apple Inc. (makers of Mac computers, the iPod and iPhone) had more cash reserves than the United States Government – no doubt an embarrassing situation for the government. How can that happen? Apple has good business practices and doesn’t do what doesn’t work. If something isn’t working as planned, it is reviewed immediately to discover what it did wrong. The strategy in place is that the now known reason for the problem is not repeated in future models and, possibly more importantly, the current one is scrapped as quickly as possible in order to get back on track.
This happened in the 90s when Apple was losing market-share dramatically. Look at it now…
Many businesses (and government departments especially if what you read is true) for whatever reason do not make crucial decisions promptly. The Apple concept of the business model and methodology works. We can all learn from that
ICOMMS can help you discover the weaker sides of the business as well as the good side and assist you to make them all more efficient and effective and therefore more profitable.